ATLAS

RUROC

ATLAS—a revolutionary motorcycle helmet that has left an indelible mark on the industry. As the lead product manager and senior designer, I have been at the forefront of ATLAS' evolution and success.

From its inception, ATLAS has shattered expectations. Within a mere 24 hours, it generated a staggering $1 million in revenue. The demand for our Limited Edition Ronin design was simply unprecedented, with all 500 units selling out in a remarkable 52 minutes, contributing to an impressive $10 million in revenue during its inaugural year.

The industry took notice as ATLAS forged collaborations with esteemed brands like Kawasaki, MV Agusta, and Yves Saint Laurent. These partnerships solidified ATLAS' position as a trailblazer in the field, synonymous with innovation and quality.

Driven by our relentless pursuit of excellence, we have continued to push boundaries. ATLAS has evolved into its 5th iteration, a testament to our commitment to ongoing improvement. Excitingly, we are expanding our product range to encompass multiple categories of motorcycle helmets, catering to the diverse needs of riders worldwide.

Close-up of a person writing on a notepad with a pen, seated at a reflective surface, in black and white.
A person wearing a red Ruroc Atlas helmet and black leather jacket sitting on a red and white motorcycle on a brick pavement.
Motorcycle helmet with a black visor and a design featuring a red and gray skull artwork.
Motorcycle stunt performer doing a wheelie with a racing suit and helmet, standing on the rear wheel of a sport motorcycle.
A motorcycle brochure displaying a black and green motorcycle on a city street at night, with specifications and additional images of the bike, including side views and a riding scene with a rider in black gear.
A motorcycle helmet with a red, black, and gray dragon design resting on a black motorcycle seat with a black background.
A person wearing a black leather jacket and a red, black, and white graphic motorcycle helmet, sitting on a black motorcycle with "ARCH" written on the fuel tank, against a dark background with smoke or mist.
A person wearing a red jacket and black helmet riding a red motorcycle through a tunnel.
Close-up of a black motorcycle helmet with internal padding and red emergency tags on the padding.
A person wearing a black motorcycle helmet, jacket, gloves, and pants riding a red Ducati Panigale V4 motorcycle inside a metallic garage or warehouse.
Close-up of a sport motorcycle with a black and red body, featuring a carbon fiber finish on the helmet and dashboard area.
Motorcycle rider wearing a black leather jacket, black pants, and a gray helmet, sitting on a black and red sports motorcycle against a plain white wall.
Color swatches and a printed paper cutout of a race car design on a white surface.
Several foam pieces, some white and some brown, are placed on a black surface.
Two people handling a black motorcycle helmet, one inside and one outside, on a white table with a water bottle nearby.
Scattered sewing pattern pieces and handwritten notes on a table, including a fabric pattern piece with blue crosses for a garment.
Two red motorcycle helmets in black packaging boxes.
A white futuristic helmet with a visor, placed on a stand surrounded by separate white armor pieces or panels.
A man wearing a black beanie and face mask looking at a skateboard in a workshop or garage.
A futuristic white motorcycle helmet with a sleek, aerodynamic design.
A man wearing a black beanie, face mask, and black jacket is operating a vending machine in a warehouse or industrial setting. Behind him, there are shelves, a jacket hanging on a chair, and various equipment on a table.
View from above of a motorcycle helmet with the blue interior lining visible, held by a person with red nails, with a kitchen counter and kettle in the background.
A person preparing a stencil with a printed outline of Batman's logo inside a circular shape, possibly for cake decorating or craft work.
Four gold-colored racing helmets with visors on display on a table, with other helmet parts and equipment in the background.
A sleek, black motorcycle helmet with a carbon fiber finish, shown against a black background.
Color swatch sample chart with various fabric colors and codes on black background.
A person wearing a black leather jacket and helmet sitting on a black and gold sport motorcycle against a plain white wall.
Several fabric swatches in different colors and textures laid out on a table with handwritten notes beneath each sample, alongside some paper and a bag.
Two men wearing face masks sitting at a table, one showing a motorcycle helmet to the other, in a room with bookshelves.
A person is writing on a black and white printed plan or schematic on a table, surrounded by various objects including tape, a water bottle, and small notes or papers.
A black full-face motorcycle helmet with multicolored reflective accents on a black background.
at4_black_pearl_detail_4.webp
Ruroc Edited-17.jpg

A Thank You to the Team Who Were Involved.

Dan Rees - CEO

Chris Small - Product Director

Douglas Causer - Product Manager & Industrial Design

Jay Campbell - Head of Engineering

Matteo Marconi - Design Engineer

Dom Cowley -Senior Design Engineer

Adam Taylor - Artist

Daniele Caruso - Artist

Richard Horne - CGI Artist

Sam Serrage - Artist