ATLAS

RUROC

ATLAS—a revolutionary motorcycle helmet that has left an indelible mark on the industry. As the lead product manager and designer, I have been at the forefront of ATLAS' evolution and success.

From its inception, ATLAS has shattered expectations. Within a mere 24 hours, it generated a staggering $1 million in revenue. The demand for our Limited Edition Ronin design was simply unprecedented, with all 500 units selling out in a remarkable 52 minutes, contributing to an impressive $10 million in revenue during its inaugural year.

The industry took notice as ATLAS forged collaborations with esteemed brands like Kawasaki, MV Agusta, and Yves Saint Laurent. These partnerships solidified ATLAS' position as a trailblazer in the field, synonymous with innovation and quality.

Driven by our relentless pursuit of excellence, we have continued to push boundaries. ATLAS has evolved into its 5th iteration, a testament to our commitment to ongoing improvement. Excitingly, we are expanding our product range to encompass multiple categories of motorcycle helmets, catering to the diverse needs of riders worldwide.

ATLAS' transformative journey serves as a testament to my passion for innovation, safety, and uncompromising quality. I invite you to explore my personal portfolio and witness the remarkable impact of ATLAS. Stay tuned as we continue to break new ground and redefine what is possible in the realm of motorcycle helmets.

My involvement:

I played a pivotal role in overseeing the entire development of Ruroc's ATLAS helmet, from initial market research to successful completion. My responsibilities included strategic planning, team management, meeting tight deadlines, cost analysis, design contributions, packaging, accessory design, branding, user experience evaluations, quality assurance, marketing collateral, and strategic partnerships. My involvement encompassed all stages of the project, demonstrating my dedication, expertise, and commitment to excellence in product management and design.

Prototype & Testing

Despite extremely tight deadlines our product team has always managed to deliver fully tested and safe helmets, achieving DOT, ECE 22.05, and 4* Sharp certifications with a single shell. Making the ATLAS one of the safest helmets on the market to date.

Artwork & Illustrations

One of the core unique selling points of all Ruroc products is the artwork. All artwork on the helmets is meticulously hand-drawn, before using state-of-the-art printing techniques to achieve the final finish on each design. Some of my own designs have been included in Ruroc’s product range, including the ATLAS Shogun (seen below).