SNOWSPORTS
Ruroc’s lead in snowsports. Product Manager, Industrial Designer and Marketing strategist. Doing what i do, for what i love.
Since 2017 I have been leading the snow sector at Ruroc. Taking the company back to its roots in Snowsport, pushing the boundaries of design, and innovation.
My involvement has been vast and widespread, to say the least.
From leading strategic business models, product roadmapping and conception to taking project concepts into a fully-fledged go-to-market product.
Tanner Hall pro-model helmet
What to expect from the Lite? Well i can confidently say that it will be an experience in next level of safety, convenience, and comfort.
Picture this: cutting-edge Rheon technology built right in. It’s like having a guardian angel on your head, absorbing both rotational and linear energy during impacts, so you can shred with confidence and without fear.
But wait, there’s more! We added collaborated with twICEme’s NFC chip so you can upload your medical info – allergies, medical history, you name it. It’s like having a personal safety net, ready to kick in if things go sideways, linking directly up with your mobile device, meaning this helmet gets more and more safety improvements as technology advances - think of it as a smart helmet.
We dropped in a 360º Fit system, ensuring that your helmet stays put all day long and fits like a glove, no matter what head shape.
So, if you’re all about pushing the limits while keeping safety in check, the Lite+ is your go-to. Get ready to conquer the slopes like never before!
The LITE goggles have helped elevate athletes like Tanner Hall, Sam Baumgartner and Thomas Feurstein to success on the world stage. With a range of high-performance features, theLITE goggles take optic awareness to a new dimension.
My involvement:
Product Management
• Market research
• Project planning
• Business case/forecasting and co-ordinating full development
• Go to market planning and execution
• Strategic Product Roadmap
• Strategic Partnership Program
• Event Planning Co-Ordination
• Directing of Marketing Content and Collateral
• Athlete sponsorship program and recruitment
Industrial Design
• Concept designs
• CAD design
• Packaging
• Internal Soft goods design
• Colour, trim & graphics
• Product Testing Program
• Additional Audio Device Design and Development